Edifier Enterprises Canada Inc. – Privacy Policy Last updated: 24 June 2025
1. Who We Are
Edifier Enterprises Canada Inc. (“Edifier Canada,” “we,” “us,” or “our”) operates the Canadian online store at shop.edifier.ca, along with any related websites, e-commerce functions, customer service channels, and marketing activities (collectively, the “Services”). We are incorporated in British Columbia and governed primarily by the Personal Information Protection Act, SBC 2003, c. 63 (“BC PIPA”). When we collect, store, or transfer personal information across provincial or national borders, we also comply with applicable laws such as Canada’s Personal Information Protection and Electronic Documents Act (“PIPEDA”), the EU/UK General Data Protection Regulation (“GDPR”), and U.S. state privacy laws where relevant. By accessing or using any part of the Services, you acknowledge that you have read and understood this Privacy Policy and agree to the processing of your personal information as described below. If you do not agree, please discontinue use of the Services.
2. How We Collect Personal Information
Source | Typical Data Collected | Primary Purposes |
Information you provide | Name, postal address, phone number, email, payment method, account credentials, messages | Order processing, account creation, customer support |
Automatically collected (“Usage Data”) | IP address, device ID, browser type, referrer, pages visited, time zone, cookie identifiers | Site functionality, analytics, fraud prevention, personalized content |
Third-party sources | Payment confirmations, fulfillment updates, marketing metrics, social login profile data | Completing transactions, service improvement, advertising |
We do not knowingly collect data from children under 13. Parents or guardians may contact us to request deletion of a child’s data.
3. Cookies & Similar Technologies
We use first- and third-party cookies, pixels, and SDKs to:
• Power Shopify cart and checkout functions.
• Remember preferences and improve performance.
• Analyze traffic and diagnose errors.
• Deliver interest-based ads.
Most browsers accept cookies by default, but you can block or delete them in your settings. Blocking cookies may impair Site functionality. We honor the Global Privacy Control (GPC) signal as an opt-out of targeted advertising for the browser or device sending the signal.
4. How & Why We Use Personal Information
Purpose | Legal Basis* (where required) |
Provide, fulfill, and improve the Services (orders, shipping, returns, customer service) | Contract performance; legitimate interests |
Detect and prevent fraud; secure the Site | Legitimate interests; legal obligation |
Marketing, newsletters, promotions, personalized ads | Consent (when required), or legitimate interests |
Analytics, product and service development | Legitimate interests |
Comply with laws, court orders, or protect rights | Legal obligation |
*Additional bases may apply under GDPR/UK GDPR. Where consent is the legal basis (e.g., for certain electronic marketing), we obtain it first, and you may withdraw it at any time.
5. How We Disclose Personal Information
We disclose personal information only as necessary:
1. Service Providers – Shopify, payment processors, fulfillment warehouses, cloud hosts, analytics, and marketing platforms.
2. Business & Advertising Partners – to conduct joint promotions and show interest-based ads (you may opt out via our data sharing opt-out page: https://shop.edifier.ca/pages/data-sharing-opt-out).
3. Corporate Transactions – during a merger, financing, asset sale, or similar event.
4. Legal & Safety – to comply with the law, enforce our terms, or protect people, property, or rights.
5. With Your Consent – for example, when you authorize social login or request delivery to a third party.
We do not disclose sensitive personal information for profiling, nor do we knowingly “sell” children’s data. Where “sale” or “sharing” is defined by applicable privacy law (e.g., California CPRA), you may opt out via https://shop.edifier.ca/pages/data-sharing-opt-out (Your Privacy Choices link in the Site footer).
6. International Data Transfers
Our servers and many service providers are located in Canada, the United States, and other countries. When transferring personal information outside Canada, we use recognized safeguards (e.g., Standard Contractual Clauses) and require vendors to protect the data to standards substantially similar to those under BC PIPA and GDPR.
7. Security
We apply industry-standard administrative, technical, and physical safeguards—including TLS encryption, strict access controls, and regular audits—to protect personal information. No system is completely secure, so please keep your account credentials secure and notify us immediately if you suspect a breach.
8. Retention
We retain personal information only as long as necessary for the purposes stated in this Policy, unless a longer period is required by law (e.g., taxation, accounting, fraud prevention, litigation hold). When no longer needed, data is securely destroyed or anonymized.
9. Your Privacy Rights
BC PIPA / PIPEDA | GDPR (EU/UK) | U.S. State Laws (e.g., CPRA) |
Access / Copy | Access | Know / Access |
Correct | Rectify | Correct |
Withdraw Consent | Erasure | Delete |
Complain to the Privacy Commissioner | Restrict / Object | Opt Out of Sale/Sharing, Targeted Ads |
— | Portability | Portability |
— | Object to Profiling | Limit Use of Sensitive Data |
To exercise any right, email or write to us (see Section 11). We will verify your identity and respond within time limits set by law. We will not deny products or services, charge different prices, or provide a different level of service because you exercised a right.
10. Changes to This Policy
We may update this Policy from time to time. We will post the revised version on the Site and update the “Last updated” date above. If changes materially affect your rights, we will take additional steps as required by law (e.g., prominent notice or renewed consent).
11. Contact Us
Privacy Officer – Edifier Enterprises Canada Inc.
13511 Crestwood Place, Unit 9 Richmond, BC V6V 2G1,
Email: surpport@edifier.com
Telephone: 1-877-334-3437
If we cannot resolve your concern, you may contact:
· Office of the Information & Privacy Commissioner for British Columbia
· Office of the Privacy Commissioner of Canada
· Your local GDPR supervisory authority (EU/UK) or U.S. state privacy regulator, as applicable.
This English version prevails in case of conflict with any non-English translation.
