Edifier Privacy Policy

General

Last Updated: April 19, 2021

Thank you for your interest in Edifier International Limited and its affiliated companies (“Edifier”, “our”, “we,” or “us”) and in the various hardware, firmware, software, websites, applications, and services provided by us and on which a link to this Privacy Policy (this “Policy”) is displayed (each, a “Product” or “Service” and, collectively, the “Edifier Products and Services”).

YOUR PRIVACY IS IMPORTANT TO US. PLEASE READ THIS PRIVACY POLICY TO LEARN ABOUT THE INFORMATION THAT EDIFIER COLLECTS FROM YOU AND HOW EDIFIER USES THAT INFORMATION.

BY USING EDIFIER PRODUCTS AND SERVICES, YOU CONSENT TO THE PRIVACY PRACTICES DESCRIBED IN THIS POLICY. THIS POLICY IS INCORPORATED INTO AND IS SUBJECT TO THE TERMS OF USE FOR THE EDIFIER PRODUCTS AND SERVICES YOU USE. IF YOU DO NOT AGREE WITH ANY PART OF THIS PRIVACY POLICY, THEN PLEASE DO NOT USE THE PRODUCTS AND SERVICES.

This Privacy Policy contains the following sections:

• Information We Collect

• How We Use the Information We Collect

• When We Disclose Information

• Your Rights and Choices Regarding Collected Information

• Third-Party Services

• Children’s Privacy

• Data Security

• Retention of Your Information

• Changes and Updates to this Policy

• Cookie Policy

• California Privacy Notice

• California Consumers’ Rights and Choices

• Personal Information Collection, Disclosure, and Sale

• Do Not Track

• Our Contact Information

Information We Collect

We may collect information about you directly from you, from third parties, and automatically through your use of the Edifier Products and Services. Some information we collect from you is referred to as “personal information” or “personal data” in this Policy. Personal information or personal data is data that can identify you or data that we can relate to you, such as your name, email address, credit card number, and shipping address.

• Contact information. When you place an order with Edifier or contact us for customer service, you may provide us with your contact information including your name, alias, email address, shipping address, billing address and phone number(s). Certain jurisdictions require provision of contact information under some circumstances as required by law, and we may ask for such information that is required for compliance purposes.

• Payment information. When you place an order with Edifier or engage in financial transactions by using Edifier Products and Services, you may provide us with your payment information such as your bank account, credit card number, or debit card number.

• Photos and Videos. Edifier does not automatically collect your photo or video without your consent and affirmative actions. When you choose to upload your photos, videos or other content using Edifier Products and Services, including text content relating thereto, we may collect and store such content, including EXIF data relating to the photo or video. If such content contains information about others, you should obtain any required or appropriate consent from such persons and inform them about this Policy prior to uploading such content to Edifier.

• Communications. When you contact us, we may collect information about your communications with us, including your contact information, and the time, topic, and content of your communications.

• Technical Information. When you visit our webpage or use our mobile applications, you may provide us with technical information about the device running the browser or the application. Such information includes your IP address or device address, web browser and/or device type, the web pages or sites that you visit just before or just after you use a Product or Service, hardware version, and operating system. We also may use these technologies to collect information regarding your interaction with email messages, such as whether you opened, clicked on, or forwarded a message.

• Cookies. We use cookies and other similar technologies (e.g. pixels etc.) on Edifier websites and online services. Cookies are used to collect information, including personal data, from you. Cookies are small files that, when placed on your device, enable us to provide certain features and functionality. To learn more about cookies please see our Cookies Policy.

How We Use the Information We Collect

We use the information we collect through Edifier Products and Services in a variety of ways in providing the Edifier Products and Services and operating our business. The use of information that we collect includes the following:

• To operate and provide features of the Edifier Products and Services, to provide services and information that you request, and to process and deliver entries and rewards in connection with promotions that may be offered from time to time by Edifier. We will process your personal data in accordance with this Policy and any of your preferences, which are expressed via Edifier Products and Services.

• To maintain and enhance Edifier Products and Services, to personalize the content you receive and provide you with tailored content that will be of interest to you.

• To understand and analyze the usage trends and preferences, to improve the Edifier Products and Services, and to develop new products, services, features, and functionality.

• To contact you for administrative and informational purposes, including for customer service. We may send direct marketing such as communications, including updates on promotions and events, relating to products and services offered by us and by third parties we work with. If you are an individual or consumer we will only send you direct marketing with your consent or as permitted by applicable law. You may send unsubscribe requests or withdraw your consent at any time.

• To detect, prevent, and respond to fraud, abuse, security risks, and technical issues that could harm our users, us, or the public.

• For any other purposes disclosed to you at the time we collect your information or pursuant to your consent.

• We will aggregate personal data we collect, such as the number and frequency of your visits to our sites and apps, to produce metrics and statistical information. We use aggregate data to help us understand how the site is being used and to improve its usability. We also use it to enhance the quality and availability of products and services we offer.

• If you are located in the European Economic Area, we will only use your information when we have a valid legal ground, including when:

• You have consented to the use of your information, for example, to send you marketing communications.

• We need to use your information to enter into or perform a contract with you, for example, to deliver Edifier products, to provide you with customer support and other after-sales services.

• We need to use your information to comply with a legal obligation, for example, to comply with a court order, subpoena, or warrant.

• We or a third party have a legitimate interest in using your information. In particular, we have a legitimate interest in using your information to understand and improve our Edifier Products and Services, and to monitor for and prevent fraud. We only rely on our own or a third party’s legitimate interests to process your information when these interests are not overridden by your rights and interests.

When We Disclose Information

We will not sell, rent or disclose your information that we collect through Edifier Products and Services to third parties except as described in this Policy or as we disclose to you at the time the information is collected. We may disclose information to third parties in the following circumstances:

• We may share your information with our parent company, affiliates and subsidiaries globally when permitted by law, and necessary to provide you with Edifier Products and Services.

• Any information that you voluntarily choose to make publicly available by uploading it to a publicly accessible site or venue using Edifier Products and Services, or that you otherwise elect to make public, will be available to anyone who has access to that content, including other users.

• We work with third party service providers to provide payment facilitation, parcel transportation, application development, traffic monitoring or analysis, electronic messaging, and other services for us. We require these service providers to use or disclose the information they process on our behalf, only as necessary to perform services on our behalf or comply with legal requirements.

• We may preserve and disclose your information if required to do so by law or in the good-faith belief that such action is necessary to comply with applicable laws, in response to a court order, judicial or other government subpoena, warrant or enforceable request.

• We also reserve the right to preserve and disclose your information that we believe, in good faith, is appropriate or necessary to (i) take precautions against liability, (ii) protect ourselves or others from fraudulent, abusive, or unlawful uses or activities, (iii) investigate and defend ourselves against any third-party claims or allegations, (iv) protect the security or integrity of the Edifier Products and Services and any facilities or equipment used to make the Edifier Products and Services available, or (v) protect our property or other legal rights (including, but not limited to, enforcement of our agreements), or the rights, property, or safety of others.

• Information about our users, including information you provided and any information collected through Edifier Products and Services, may be disclosed and otherwise communicated to an acquirer, successor, or assignee as part of any merger, acquisition, debt financing, sale of assets, or similar transaction, or in the event of an insolvency, bankruptcy, or receivership in which information is transferred to one or more third parties as one of our business assets.

• We may make certain aggregated, de-identified, or non-identifying information about users of Edifier Products and Services available to third parties for various purposes, including (i) compliance with various reporting obligations; (ii) for business or marketing purposes; (iii) product safety analysis; or (iv) to assist such parties in understanding our users’ interests, habits, and usage patterns for certain programs, content, services, advertisements, promotions, and/or functionality of Edifier Products and Services.

Your Rights and Choices Regarding Collected Information

You may update, correct, or delete certain information and preferences available through certain Edifier Products and Services, including edifier.com and various mobile applications. If you receive commercial email or text messages from us, you may unsubscribe at any time by sending your request to us by email at support@edifier.com.

If you are located in the European Economic Area, you may also have the right to request access to additional information, including the right to request access to and receive certain information we maintain about you; to update or correct inaccuracies in the information we maintain about you; to receive a copy of the information which you provided for its transmission to another company; to object to the processing on grounds relating to your particular situation; and to have the information blocked, deleted, or erased, as appropriate. When we process personal data on the basis of your consent, you can also withdraw your consent. If you withdraw your consent, we will apply your preferences going forward, and this will not affect the lawfulness of the processing before you withdrew your consent.

Note, however, that if you exercise your right to object or your rights of blocking, deletion or to be “forgotten,” or if you decline to share certain information with us, or if you withdraw your consent to our processing of information about you, we may not be able to provide to you some, or any, of the features and functionality of Edifier Products and Services.

Please note that while any changes you make will be reflected in active user databases within a reasonable period of time, we may retain all information you submit, as authorized under applicable law, for backups, archiving, prevention of fraud and abuse, analytics, satisfaction of legal obligations, or where we otherwise reasonably believe that we have a legitimate reason to do so. In addition, if certain information has already been provided to third parties as described in this Policy, retention of that information will be subject to those third parties’ policies.

If you wish to exercise any rights you have under applicable data protection law, including the right to access, amend or delete any information we hold about you, you may contact us at datasec@edifier.com.

For California resident customers, your additional rights are provided in the California Privacy Notice attached to this Policy.

Third-Party Services

Edifier Products and Services may contain features or links to websites and services provided by third parties. Any information you provide on third-party sites or services, or any information otherwise collected by such third-party sites or services is collected directly by the operators of such services and is subject to those operators’ policies, if any, governing privacy and security, even if accessed through Edifier Products and Services.

We are not responsible for the content or privacy and security practices and policies of third-party sites or services to which links or access are provided through Edifier Products and Services. Please be sure to check the Privacy Policies of these sites as well as their “Terms of Use” before engaging in any business or uploading any information.

Children’s Privacy

Except for certain products that are marked as “14+” or “for customers over the age of 14,” Edifier Products and Services are not directed to children under the age of 16. We do not target its services or the Edifier websites/store to children under 16. We do not knowingly collect information from children under the age of 16 without obtaining parental consent. If we learn that a child's personal data was collected without appropriate authorization, it will be deleted as soon as possible.

Data Security

We use certain physical, organizational, and technical safeguards that are designed to improve the integrity and security of information that we collect and maintain. Please be aware that no security measures are perfect or impenetrable and thus we cannot and do not guarantee that your information will not be accessed, viewed, disclosed, altered, or destroyed by breach of any of our physical, technical, or organizational safeguards.

Retention of Your Information

We retain your information to provide service to you, or as required by applicable laws or regulations. We aim to retain your information only for the period necessary to fulfill our obligations under this Policy, unless otherwise required or permitted by law. We will carefully assess the need to collect data, the type of data collected, the relevant legal framework, and the statute of limitations when determining the retention period.

Changes and Updates to this Policy

We may update this Policy from time to time. If we modify this Policy, we will make it available on or through the Edifier Products and Services and indicate the date of the latest revision. We will make reasonable efforts to notify you of the change.

Cookie Policy

What are Cookies?

When you use Edifier websites or online services, we may send one or more cookies – small text files containing a string of alphanumeric characters – to your device. We may use both session cookies and persistent cookies. A session cookie disappears after you close your browser. A persistent cookie remains after you close your browser and may be used by your browser on subsequent visits to the Service. Please review your web browser “Help” file to learn the proper way to modify your cookie settings. Please note that if you delete or choose not to accept certain types of cookies, you may not be able to utilize the features of Edifier Products and Services to their fullest potential. We may use third-party cookies as well. For instance, we use Google Analytics to collect and process certain analytics data (Please refer to www.google.com/policies/privacy/partners for additional privacy options, if any). Edifier does not process or respond to web browsers’ “do not track” signals or other similar transmissions that indicate a request to disable online tracking of users who use Edifier Products and Services.

We may also automatically record certain information from your device by using various types of technology, including “clear gifs” or “web beacons” (together with cookies, “cookies and similar technologies”). This automatically-collected information may include your IP address or other device address or ID, web browser and/or device type, the web pages or sites that you visit just before or just after you use a Product or Service, the pages or other content you view or otherwise interact with on a Product or Service, and the dates and times that you visit, access, or use Edifier Products and Services. We also may use these technologies to collect information regarding your interaction with email messages, such as whether you opened, clicked on, or forwarded a message.

Cookies Used by Edifier

We use different types of cookies as listed below. They help us to provide and improve the Edifier Products and Services, such as showing you the most relevant information and your customized webpage. Some or all of the cookies listed may be stored in your browser or devices.

Strictly necessary cookies. These cookies are essential for you to use the Edifier Products and Services, such as the cookies used for carrying out the transmission of a communication, the cookies that record requests for information from the Internet and block web attacks so as to ensure web security, the cookies that are strictly necessary for us to provide information society services that you request. You must accept strictly necessary cookies to be able to use Edifier Products and Services.

Preference cookies. These cookies are also known as “functionality cookies”, these cookies allow us to remember choices you have made through your use of the Edifier Products and Services, like what language you prefer, what region you are in, or what your username and password are so you can automatically log in. These cookies can help us reallocate work load among our servers and enable our webpages to respond faster.

Statistics cookies. These cookies are also known as “performance cookies”, these cookies collect information about how you use the Edifier Products and Services, like which webpages you visited and which links you clicked on. These cookies can help us to improve user experience of using Edifier Products and Services.

Marketing cookies. These cookies can track your online activities to help us deliver more relevant advertisements or limit the number of time that the same advertisement is shown to you. If you wish to not have this information used for the purpose of serving you interest-based ads, you may opt-out by clicking https://preferences-mgr.truste.com (or if located in the European Union you may opt-in the use of cookies, by clicking https://www.youronlinechoices.eu/).

Our privacy policy ensures the security of your personal information. We use cookies to improve website performance and provide personalized services, but we guarantee not to use cookies to track your identity.

Cookies Use when You Use Mobile Devices

Some mobile devices share the same features with computers, such as the support of full-featured browsers. When you are using this type of devices such as smartphones, we use cookies in a similar way to when you are using computers. Other devices may use different technologies, such as local storage, Software Development Kits (SDKs), or Advanced Programming Interfaces (APIs) to facilitate aforementioned processes effectuated by cookies.

We may obtain or receive information about your device, our apps, or other apps. We may also use these technologies to store information on your device. For example, we may receive information about the make and model of your mobile device when you are asking others for help through our app.

Read of Particular Cookies

Browsers will send cookies for a particular domain (such as edifier.com) to the website each time a device with those cookies accesses content from that domain. This means if your device stores cookies for edifier.com, it will send those cookies to Edifier when it accesses a webpage at edifier.com.

California Privacy Notice

Last Updated or Reviewed: December 1, 2021

This California Privacy Notice supplements the information and disclosures contained in our Privacy Policy. It applies to the Personal Information of certain California residents, who are Consumers receiving products or services for which we are a Business, as those terms are defined under the California Consumer Privacy Act of 2018 (California Civil Code §§ 1798.100 to 1798.199) and its implementing regulations, as amended or superseded from time to time (the “CCPA”), and is effective upon the date that the CCPA enters into operation.

Briefly, and as more fully defined in the CCPA, Personal Information means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular Consumer or Household; however, certain categories of information may be excluded, including, for example, de-identified or aggregate information, information lawfully made available from government records, medical information, data subject to HIPAA, data maintained by healthcare providers in the same manner as data subject to HIPAA, clinical trial data, consumer credit reporting agency data or data subject to the Fair Credit Reporting Act, data subject to the Gramm-Leach-Bliley Act, data subject to the Driver’s Privacy Protection Act, and data relating to vehicle ownership or warranty information.

Any capitalized terms herein are intended to have the same meaning as in the CCPA.

California Consumers’ Rights and Choices

Under the CCPA, California consumers have the right to request access to the specific pieces of personal information we have collected about them in the last 12 months.

If you are a Consumer, California law may permit you to request information regarding the:

• Categories of Personal Information (as defined by applicable California law) collected, sold or disclosed by us;

• Purposes for which categories of Personal Information collected by us are used;

• Sources of information from which we collect Personal Information; and

• Specific pieces of Personal Information we have collected about you.

• In addition, if you are a Consumer you may:

• Opt-out of the sale or disclosure of your Personal Information, in some circumstances;

• Opt-out of receiving marketing communications from us; however, you may still receive administrative communications regarding the Services;

• Opt-in to certain financial incentive programs we may offer related to the collection, sale, or deletion of your Personal Information; and

• Request deletion of your Personal Information by us and our service providers, in some circumstances.

• Further, California law provides Consumers with the right not to receive discriminatory treatment by a business for the exercise of these rights regarding Personal Information.

Personal Information Collection, Disclosure, and Sale

We may collect the following categories of information about you directly or indirectly from you or our affiliates through your use of the Edifier Products and Services:

• Identifiers, such as your name, alias, postal address, unique personal identifier, online identifier, internet protocol address, email address, account name. We collect such information (1) directly from you, e.g., forms you complete or products and services you purchase, (2) indirectly from you, e.g., from observing your actions on our Website or from your Devices, or (3) directly from our affiliates. We use such information for our business purposes, including specifically:
  
  (1) Auditing related to a current interaction with the consumer and concurrent transactions, including, but not limited to, counting ad impressions to unique visitors, verifying positioning and quality of ad impressions, and auditing compliance with this specification and other standards.
  
  (2) Detecting security incidents, protecting against malicious, deceptive, fraudulent, or illegal activity, and prosecuting those responsible for that activity.
  
  (3) Debugging to identify and repair errors that impair existing intended functionality.
  
  (4) Short-term, transient use, provided that the personal information is not disclosed to another third party and is not used to build a profile about a consumer or otherwise alter an individual consumer’s experience outside the current interaction, including, but not limited to, the contextual customization of ads shown as part of the same interaction.
  
  (5) Performing services on behalf of the business or service provider, including maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, providing financing, providing advertising or marketing services, providing analytic services, or providing similar services on behalf of the business or service provider.
  
  (6) Undertaking internal research for technological development and demonstration.
  
  (7) Undertaking activities to verify or maintain the quality or safety of a service or device that is owned, manufactured, manufactured for, or controlled by the business, and to improve, upgrade, or enhance the service or device that is owned, manufactured, manufactured for, or controlled by the business.
  
  We may share such information with:
  ▪️ Data analytics providers.
  ▪️ Vendors and service providers.
  ▪️ Social networks.
  ▪️ Third parties integrated into our services.
  ▪️ Third parties as required by law and similar disclosures.
  ▪️ Affiliates.
  ▪️ Third parties as required by law and similar disclosures.
  ▪️ Third parties in connection with a merger, sale, or asset transfer.
  ▪️ Other third parties for whom we have obtained your permission to disclose your Personal Information.

• Categories of Personal Information in Cal. Civ. Code Section 1798.80(e),
  such as your name, address, telephone number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information. We collect such information (1) directly from you, e.g., forms you complete or products and services you purchase, or (2) directly from our affiliates. We use such information for our business purposes, including specifically:
  (1) Detecting security incidents, protecting against malicious, deceptive, fraudulent, or illegal activity, and prosecuting those responsible for that activity.
  
  (2) Performing services on behalf of the business or service provider, including maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, providing financing, providing analytic services, or providing similar services on behalf of the business or service provider.
  
  (3) Undertaking activities to verify or maintain the quality or safety of a service or device that is owned, manufactured, manufactured for, or controlled by the business, and to improve, upgrade, or enhance the service or device that is owned, manufactured, manufactured for, or controlled by the business.
  
  (4) If you are applying for a position at Edifier, we may use your information for the purposes of recruiting talents for us or our affiliates.
  
  We may share such information with:
  ▪️ Data analytics providers.
  ▪️ Vendors and service providers.
  ▪️ Social networks.
  ▪️ Third parties integrated into our services.
  ▪️ Third parties as required by law and similar disclosures.
  ▪️ Affiliates.
  ▪️ Third parties as required by law and similar disclosures.
  ▪️ Third parties in connection with a merger, sale, or asset transfer.
  ▪️ Other third parties for whom we have obtained your permission to disclose your Personal Information.

  
  

• Characteristics of Protected Classifications under California or Federal Law, such as gender. We collect such information (1) directly from you, e.g., forms you complete, or (2) directly from our affiliates. We use such information for Our business purposes, including specifically:
  (1) Showing your user profile with information you voluntarily provided to us by submitting online forms;
  
  (2) Recruiting talents for us or our affiliates.
  
  We may share such information with:
  ▪️ Data analytics providers.
  ▪️ Vendors and service providers.
  ▪️ Social networks.
  ▪️ Third parties integrated into our services.
  ▪️ Third parties as required by law and similar disclosures.
  ▪️ Affiliates.
  ▪️ Third parties as required by law and similar disclosures.
  ▪️ Third parties in connection with a merger, sale, or asset transfer.
  ▪️ Other third parties for whom we have obtained your permission to disclose your Personal Information.

• Commercial Information, such as records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies. We collect such information (1) directly from you, e.g., forms you complete or products and services you purchase, (2) indirectly from you, e.g., from observing your actions on our Website or from your Devices, or (3) directly from our affiliates. We use such information for our business purposes, including specifically:
  
  (1) Auditing related to a current interaction with the consumer and concurrent transactions, including, but not limited to, verifying quality of customer services, and auditing compliance with product specifications and other standards.
  
  (2) Detecting security incidents, protecting against malicious, deceptive, fraudulent, or illegal activity, and prosecuting those responsible for that activity.
  
  (3) Debugging to identify and repair errors that impair existing intended functionality.
  
  (4) Short-term, transient use, provided that the personal information is not disclosed to another third party and is not used to build a profile about a consumer or otherwise alter an individual consumer’s experience outside the current interaction, including, but not limited to, locating past service history.
  
  (5) Performing services on behalf of the business or service provider, including maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, providing financing, providing advertising or marketing services, providing analytic services, or providing similar services on behalf of the business or service provider.
  
  (6) Undertaking internal research for technological development and demonstration.
  
  (7) Undertaking activities to verify or maintain the quality or safety of a service or device that is owned, manufactured, manufactured for, or controlled by the business, and to improve, upgrade, or enhance the service or device that is owned, manufactured, manufactured for, or controlled by the business.
  
  We may share such information with:
  ▪️ Data analytics providers.
  ▪️ Vendors and service providers.
  ▪️ Social networks.
  ▪️ Third parties integrated into our services.
  ▪️ Third parties as required by law and similar disclosures.
  ▪️ Affiliates.
  ▪️ Third parties as required by law and similar disclosures.
  ▪️ Third parties in connection with a merger, sale, or asset transfer.
  ▪️ Other third parties for whom we have obtained your permission to disclose your Personal Information.

• Internet or Other Electronic Network Activity Information, such as browsing history, search history, and information regarding a consumer’s interaction with an internet website, application or advertisement. We collect such information (1) directly from you, e.g., forms you complete or products and services you purchase, (2) indirectly from you, e.g., from observing your actions on our Website or from your Devices, or (3) directly from our affiliates. We use such information for our business purposes, including specifically:
  
  (1) Auditing related to a current interaction with the consumer and concurrent transactions, including, but not limited to, counting ad impressions to unique visitors, verifying positioning and quality of ad impressions, and auditing compliance with this specification and other standards.
  
  (2) Detecting security incidents, protecting against malicious, deceptive, fraudulent, or illegal activity, and prosecuting those responsible for that activity.
  
  (3) Debugging to identify and repair errors that impair existing intended functionality.
  
  (4) Performing services on behalf of the business or service provider, including verifying customer information, providing advertising or marketing services, providing analytic services, or providing similar services on behalf of the business or service provider.
  
  (5) Undertaking internal research for technological development and demonstration.
  
  (6) Undertaking activities to verify or maintain the quality or safety of a service or device that is owned, manufactured, manufactured for, or controlled by the business, and to improve, upgrade, or enhance the service or device that is owned, manufactured, manufactured for, or controlled by the business.
  
  We may share such information with:
  ▪️ Data analytics providers.
  ▪️ Vendors and service providers.
  ▪️ Social networks.
  ▪️ Third parties integrated into our services.
  ▪️ Third parties as required by law and similar disclosures.
  ▪️ Affiliates.
  ▪️ Third parties as required by law and similar disclosures.
  ▪️ Third parties in connection with a merger, sale, or asset transfer.
  ▪️ Other third parties for whom we have obtained your permission to disclose your Personal Information.

• Geolocation Data, such as precise physical location and approximate location. We collect such information (1) directly from you, e.g., products and services you purchase, (2) indirectly from you, e.g., from observing your actions on our Website or from your Devices. We use such information for our business purposes, including specifically:
  
  (1) Performing services on behalf of the business, including providing you with map services and UAS safety/regulatory notifications, finding your lost Edifier Products, unlocking geofencing features in designated areas, and providing customer services.
  
  (2) Debugging to identify and repair errors that impair existing intended functionality.
  
  (3) Undertaking activities to verify or maintain the quality or safety of a service or device that is owned, manufactured, manufactured for, or controlled by the business, and to improve, upgrade, or enhance the service or device that is owned, manufactured, manufactured for, or controlled by the business, including retaining records relating to your geofencing unlock decisions.
  
  We may share such information with:
  ▪️ Data analytics providers.
  ▪️ Vendors and service providers.
  ▪️ Social networks.
  ▪️ Third parties integrated into our services.
  ▪️ Third parties as required by law and similar disclosures.
  ▪️ Affiliates.
  ▪️ Third parties as required by law and similar disclosures.
  ▪️ Third parties in connection with a merger, sale, or asset transfer.
  ▪️ Other third parties for whom we have obtained your permission to disclose your Personal Information.

• Professional or employment-related information, such as job application or resume information, past and current job history, and job performance information, unless exempt. We collect such information directly from you, e.g., forms you complete or products and services you purchase. We use such information for our business purposes, including specifically, recruiting talents for us or our affiliates.
  
  We may share such information with:
  ▪️ Affiliates.
  ▪️ Third parties as required by law and similar disclosures.
  ▪️ Third parties in connection with a merger, sale, or asset transfer.

• Inferences Drawn from Personal Information, such as consumer profiles reflecting a consumer’s preferences, characteristics, psychological trends, preferences, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes. We collect such information indirectly from you, e.g., from observing your actions on our Website or from your Devices. We use such information for our business purposes, including specifically:
  
  (1) Auditing related to a current interaction with the consumer and concurrent transactions, including, but not limited to, counting ad impressions to unique visitors, verifying positioning and quality of ad impressions, and auditing compliance with this specification and other standards.
  
  (2) Detecting security incidents, protecting against malicious, deceptive, fraudulent, or illegal activity, and prosecuting those responsible for that activity.
  
  (3) Debugging to identify and repair errors that impair existing intended functionality.
  
  (4) Undertaking internal research for technological development and demonstration.
  
  (5) Undertaking activities to verify or maintain the quality or safety of a service or device that is owned, manufactured, manufactured for, or controlled by the business, and to improve, upgrade, or enhance the service or device that is owned, manufactured, manufactured for, or controlled by the business.
  
  We may share such information with:
  ▪️ Data analytics providers.
  ▪️ Affiliates.
  ▪️ Third parties integrated into our services.
  ▪️ Third parties as required by law and similar disclosures.
  ▪️ Third parties in connection with a merger, sale, or asset transfer.

Such information may be used for the purposes for which it was collected or as otherwise permitted or required by applicable law.

We have not sold in the preceding twelve months from the date of last review of this Privacy Policy, do not currently sell, and will not sell your personal information for twelve months from the date of the last review of this Privacy Policy.

As of the date of last update and review of this California Privacy Notice, we have no reason to believe that we have collected, disclosed, sold or otherwise processed the Personal Information of more than 4 million California Consumers.

Do Not Track

Edifier does not currently take steps to respond to browsers’ “Do Not Track” signals as no uniform standard to respond to such signals has been developed at this time. If in the future we anticipate selling your personal information to any party, we will provide you with the opt-out and opt-in rights required by the CCPA.

Our Contact Information

If you wish to contact us or have any questions about or complaints in relation to this Privacy Policy, please email us at datasec@edifier.com; or visit our Contact us page for additional Edifier contact information.

You may also contact our Data Protection Officer by using the email address above or by postal mail at the following address: Edifier International Limited, Room 2101, 21st floor, The L. Plaza, 367-375 Queen’s Road, Hong Kong.